Semrush Pricing Explained: Pro, Guru and Business in 2026
Semrush pricing in October 2026: Pro $139.95, Guru $249.95 and Business $499.95 a month, plus the new Semrush One tiers. Limits, trials and the verdict.
By ToolVerdict Editorial · Data verified October 4, 2026
import TLDR from ‘../components/TLDR.astro’; import Verdict from ‘../components/Verdict.astro’;
Semrush pricing plans (October 2026)
Pricing as of October 2026 (Semrush’s own plan pages and comparison landing page, checked October 4, 2026):
| Plan | Monthly | Annual (per month) | Projects | Keywords tracked | Results/report | Audit crawl |
|---|---|---|---|---|---|---|
| Pro | $139.95/mo | $117.33/mo ($1,407.96/yr) | 5 | 500/day | 10,000 | 100,000 pages/mo |
| Guru | $249.95/mo | $208.33/mo ($2,499.96/yr) | 15 | 1,500/day | 30,000 | 300,000 pages/mo |
| Business | $499.95/mo | $416.66/mo ($4,999.92/yr) | 40 | 5,000/day | 50,000 | 1,000,000 pages/mo |
| Enterprise | Custom | Custom | Unlimited | Custom | Custom | Custom |
| Free | $0 | $0 | 1 demo project | 10 keywords | 10 results/day | 100 pages/mo |
One seat is included on every tier. Annual billing saves roughly 17% — about two months free — but it is prepaid at checkout, not spread over twelve payments.
What each tier actually unlocks
Pro ($139.95) is the research tier: keyword research, position tracking, site audit, backlinks and competitor analysis — but no Content Marketing Toolkit, historical data, multi-location tracking, Share of Voice or API.
Guru ($249.95) adds exactly those: historical data, the full Content Marketing Toolkit, multi-location/device tracking, extended limits (30,000 results, 300,000 crawl pages) and Looker Studio. This is the rung where Semrush becomes a content operation.
Business ($499.95) is a technical tier: API access, Share of Voice, 5,000 tracked keywords, 50,000 results per report and white-label reporting. Without the API or Share of Voice in your workflow, the extra $250/mo over Guru buys headroom, not capability.
The 2026 twist: two pricing ladders
Semrush’s main self-serve pricing page (semrush.com/pricing) now leads with a newer lineup built around AI-search visibility. Pricing as of October 2026:
| New ladder (main page) | Monthly | Annual (per month) | Roughly replaces |
|---|---|---|---|
| Free | $0 | $0 | — |
| SEO | $139 | $117.33 | Pro (same limits and price) |
| Starter (Semrush One) | $199 | $165.17 | Nothing classic — SEO + 50 AI prompts/day |
| Pro+ | $299 | $248.17 | Guru + AI visibility (100 prompts/day) |
| Advanced | $549 | $455.67 | Business + AI visibility (200 prompts/day) |
The classic Pro, Guru and Business names still appear on Semrush’s own plan comparison page and for existing subscribers, which is why pricing guides disagree about whether they are “retired.” Practical read: SEO is old Pro at the same price; Pro+ is Guru plus AI prompt tracking for $50 more; Advanced is Business plus AI for $50 more — Starter is the only genuinely new rung (5 sites, 500 keywords, 50 tracked AI prompts a day, MCP access).
The real bill: seats, add-ons and annual math
| Team shape (annual billing) | Year one |
|---|---|
| Pro, 1 seat | $1,407.96 |
| Guru, 1 seat | $2,499.96 |
| Guru + 4 extra seats (~$80/mo each) | ~$6,340 |
| Business, 1 seat | $4,999.92 |
| Business + 4 extra seats (~$100/mo each) | ~$9,800 |
Additional-user seats start at $45/mo on Pro and run about $80–100/mo on Guru and Business — trackers disagree on the exact Guru seat, so confirm at checkout. Add-ons from Semrush’s pricing page: Lead Generation $90/mo, Base Report $10/mo, white-label Pro Report $20/mo, Local SEO reportedly $30–60 per location/mo.
The catch: what the sticker price leaves out
- The trial auto-converts. The standard offer is 7 days free, card required — cancel before day seven or the plan starts billing. Partner links advertise 14 days; the old 30-day trial is gone.
- Annual is prepaid. The 17% saving costs month-to-month flexibility; buy monthly first if you are still evaluating.
- Seats are the sleeper cost. Every plan includes exactly one user — a five-person team on Guru is roughly $6,300/yr, not $2,500.
- Feature gating is steep. Historical data and content tools jump at Guru (+$110/mo over Pro); API and Share of Voice jump at Business (+$250/mo).
- AI visibility is the new upsell. Classic tiers exclude prompt tracking — that is what Semrush One or a separate AI add-on (reportedly ~$99/mo per domain) is for.
- The free plan is a demo. 1 project, 10 reports a day, 10 keywords — enough to look around, not to run SEO.
Which Semrush plan is actually right for you?
Pro ($139.95) — one site, one freelancer, keyword-and-audit work only. If you write content for clients or need trend history, this plan will annoy you by week two.
Guru ($249.95) — the default. 15 projects, 1,500 keywords, historical data and the Content Marketing Toolkit cover solo operators and small agencies. If your invoice has to stay flat, stop here.
Business ($499.95) — buy it only for API access, Share of Voice, or 30+ client projects where 500→5,000 keywords actually matters. Otherwise you are renting headroom.
Semrush One Starter ($199) / Pro+ ($299) — the same math with AI-search visibility bolted on; Pro+ is Guru plus 100 tracked prompts a day for $50 more.
Money-saving moves
- Start monthly, switch to annual once the tool has survived a real project — the saving is $271–999/yr depending on tier.
- Run the 7-day trial on live work, then cancel before day seven.
- Do not jump to Business “for growth” — Pro → Guru unlocks the features people actually miss; Guru → Business unlocks plumbing.
- Price the seats before the plan — $45–100/mo per extra user changes the comparison against cheaper tools more than the tier price does.
Frequently asked questions
Did Semrush change its plans in 2026? The main pricing page now shows SEO ($139), Starter ($199), Pro+ ($299) and Advanced ($549) — classic Pro, Guru and Business persist on comparison pages and existing subscriptions.
Does Semrush have a free plan or trial? Both. The free account is $0 forever (1 project, 10 reports/day, no card), and paid trials run 7 days with a card, auto-converting unless cancelled.
What is the cheapest way to start? SEO/Pro at $117.33/mo on annual billing, or $139.95 month-to-month — roughly two months free if you commit to the year.